I build stronger design teams, better product organizations, and more thoughtful products.

Design leader with 20+ years across Amazon, Google, and Disney, helping teams raise craft, improve how they work, and build thoughtful products in an AI-shaped era.

What I bring

I’m a craft-led design leader with a broad creative foundation and a track record of helping teams build better products, grow stronger designers, and work with greater clarity, quality, and impact. My experience spans global product ecosystems, emerging technology, organizational transformation, and founder-led environments.

What sets my approach apart is the combination of strong creative standards, hands-on product judgment, and a deep interest in how design organizations work. I’m especially effective in moments of growth, transition, and change — when teams need stronger leadership, clearer operating models, and a more design-led way of working.

Selected companies I’ve worked with

How I lead

My leadership style is grounded in craft, clarity, and growth. I care about helping designers improve, creating teams people are proud to be part of, and building the conditions for strong work to happen consistently. That means high standards without ego, structure without bureaucracy, and support without lowering the bar.

  • Raise the quality bar without micromanaging

  • Build teams with stronger craft, confidence, and judgment

  • Create clarity across roles, priorities, and decision-making

  • Strengthen design’s influence with product and engineering

  • Help teams adopt AI without losing craft or human focus

Learn more
Learn more

Recent work across leadership, product design, and AI

Amazon

Slate 2.0

Architected Amazon’s next gen AI-powered partner platform that unified Prime Video's fragmented enterprise tools into a cohesive ecosystem serving 300M+ customers.

Amazon

Partner Experiences

Transitioned Partner Experiences from service-based to design-led through prioritization frameworks, coaching, and craft. Rebuilding design systems capability and securing dedicated funding for research and technology roles to elevate the team's strategic influence across Prime Video.

Google

Assistant Auto

Built Assistant Auto from the ground up and scaled it across multiple teams, launching 30+ surfaces that brought Google Assistant to drivers at scale.

Google

Google Driving Mode

Led Google's safety-first Driving Mode that brought Assistant capabilities to drivers without distraction. Launched across millions of Pixel devices and Android Auto-compatible vehicles.

Testimonials

  • “Tyson has a strong POV, ability to shape narrative, and a very broad set of design skills to get things done.”

    Sr Director, Google

  • “Tyson's ability to effectively prioritize visual balance, brand, user experience, and business needs is truly remarkable.”

    VP of Marketing, Undertone

  • “A thoughtful leader with a strong growth mindset and a creative approach to solving both big and small problems.”

    Director of UX, Google

  • “Tyson's leadership and guidance despite organizational complexities inspires the designers on his team to push design boundaries.”

    Sr Product Manager, Google

  • “Tyson has been super supportive as I take on more complex responsibilities. He's supported my decision-making and given guidance in places where I needed help most.”

    Product Designer, Google