I’m Tyson Midnight, an award winning designer with a passion for creating innovative products that make a positive impact on people’s lives.

With over a decade of experience leading high-performing, collaborative teams, I specialize in turning complex challenges into creative opportunities that drive business growth and empower the people around me to succeed.

By leveraging a unique blend of strategic thinking and design expertise, I help companies reach their full potential by inspiring them to push the boundaries of what’s possible and create amazing work.

Brands I’ve Worked With

Recent Work

Google Driving Mode

Google Driving Mode
Tivo

Tivo
Undertone

Undertone
Android TV

Android TV
Bose Headphones

Bose Headphones
Polestar 2

Polestar 2
Volvo

Volvo
Android Auto

Android Auto
Roav Bolt

Roav Bolt

Leadership Principles

I utilize a transformational leadership style with an emphasis on coaching that allows my teams to balance a focus on organizational goals with individual growth.

By connecting the two, designers develop their individual skills while connecting to the large vision of the company, creating a motivational touchstone that infuses their work with direction and personal connection.

I use the following 5 principles to drive both team and individual success.

  • 1. Trust & Accountability

    Without trust there is no team, and without accountability there is no trust. Being fully accountable builds trust and allows the team to do their best possible work. Trust in their manager, trust in one another.

  • 2. Open Communication

    Clear and open Communication is the bedrock of a successful team. How do we communicate in and out? How do we share our successes and avoid making the same mistakes?

  • 3. Constant Discovery

    Continuously be on the look out to Identify the problems and challenges facing the team, project, individual. Find ways and methods to improve efficiency so everyone can do the work without the overhead. Solve the problems that need solving. Find the best path forward.

  • 4. Shared Purpose

    Clearly establishing why we do what we do. The touchstone for all the work a team does should flow back through the central mission and move the organizations goals forward. This gives the individual agency in the direction of the company.

  • 5. Coach & Guide

    Helping the team do what they need to do. Guiding applies to creative direction of products as much as career growth of the individual team members. By focusing on People, Process, and Purpose, I can empower them to do their best work and create amazing products.

  • “His ability to effectively prioritize visual balance, brand, user experience, and business needs is truly remarkable.”

    VP of Marketing, Undertone

  • “He has a strong POV, ability to shape narrative, and a very broad set of design skills to get things done.”

    Sr Director, Google

  • “A thoughtful leader with a strong growth mindset and a creative approach to solving both big and small problems.”

    Director of UX, Google

  • “His leadership and guidance despite organizational complexities inspires the designers on his team to push design boundaries.”

    Sr Product Manager, Google

  • “Tyson has been super supportive as I take on more complex responsibilities. He's supported my decision-making and given guidance in places where I needed help most.”

    Product Designer, Google